Today is World Water Day, which highlights the importance of freshwater, creates awareness around the need for immediate action to solve the water and sanitation crisis.
Billions of people in their households, countless schools, businesses, healthcare centres, farms, and factories are being held back because their human rights to water still need to be fulfilled.
At the same time, the fashion industry, which emits up to 10 percent of global carbon emissions, is responsible for the second largest water consumption after agriculture.
Did you know that It takes 7,000 litres of water to produce one pair of jeans? It is the same amount one person drinks in 5-6 years. Another example: a T-shirt requires 2,700 litres of water, that would be enough for a person to keep thirst away for almost 3 years.
It is every of us’ responsibility to think twice before buying a new garment.
The past two decades have seen an unprecedented growth for the fashion industry. Consumers today purchase 60 percent more clothing than they did 15 years ago, while clothing waste has also increased due to early discardment and overproduction; nearly one third of the clothing produced is burnt or trashed before being sold.
What can we do on an individual level to reduce the water waste generated by the fast fashion industry?
Less is more! Buy less and better quality pieces, wear them longer. Be conscious of your choices, choose items that are really reflecting your style. A few, high quality items can be always enchanted by accessories, giving the personal touch to the outfit.
Give a second chance! Purchase from second hand shops, exchange with your friends, donate your dresses where you wont wear them anymore. Go for upcycling, with some tweaks and tricks an old favourite could shine again.
Do you need guidance on how to create a well working capsule wardrobe that reflects your personality? I am happy to help you!